5 Clever Ways to Promote Yourself on LinkedIn
Some say LinkedIn is simply a place to keep your resume or CV online for others to see. Others have realized that there are very useful ways of marketing yourself and/or your business on LinkedIn,...
View ArticleHow I’m Tweaking My Blogging Strategies This Year
Last year was a very successful year in terms of my own brand and the brands that I represent. Because I have got to a stage where the brands are known (at least to my target audience), I will shake...
View ArticleL’Oreal Asks their 300k LinkedIn Followers: Are You IN?
Just after developing a new employer value proposition, our friends over at L’Oreal have been at it again. In celebration of reaching 300,000 followers on their LinkedIn company page, they launched a...
View ArticleThe 5 Levels of Social Media Brand Leadership
How can your brand go from survival to significance on social, digital and in general? I asked this and other strategic brand questions to Jeremy Waite, author of Survival to Significance and Head of...
View ArticleHow Periscope Can Showcase Your Employer Brand in Real Time
Have you ever thought about using live streaming app Periscope for a social HR campaign? We recently interviewed Lars Schmidt, founder of Amplify Talent and employer brand strategist at Hootsuite to...
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